Rubaa'i ki Kahani
Kuch kahaniyan business plan se nahi, zindagi se shuru hoti hain.
Rubaa’i ki kahani bhi kuch aisi hi hai.
2018 mein, ek chhoti si table par baith kar humne Pretty Libaas shuru kiya tha. Na koi bada office tha, na koi grand plan. Bas Pakistani libaas ke liye ek sachha pyaar tha aur yeh yakeen tha ki khoobsurat kapde sirf pehne nahi jaate, mehsoos bhi kiye jaate hain.
Aur phir aap aaye.
Aapne humein itna pyaar diya ki woh chhota sa khwaab dheere dheere ek safar ban gaya. 2021 mein humne apna pehla store khola. Har parcel, har order aur har customer ke saath hum thoda aur badhte gaye.
Lekin zindagi sirf business ki kahani nahi hoti.
Beech ke saalon mein bahut kuch badla. Maine apni zindagi ka ek bahut bada hissa apne ghar, apne bachon aur apne rishton ko diya. Kuch rishton ko bachane mein saalon lag jaate hain, aur kabhi kabhi unhein chhodne mein bhi.
Aaj main teen bachon ki maa hoon.
Main dobara khud ko dhoondh rahi hoon.
Dobara khud par yaqeen karna seekh rahi hoon.
Aur shayad isi liye yeh rebrand sirf naam badalne ki baat nahi hai.
Yeh meri kahani ko dobara likhne ki baat hai.
Pretty Libaas se Studio Rubaa’i tak ka safar sirf ek brand ka safar nahi, ek aurat ka safar hai jo toot kar bhi khadi hui, jo ruk kar bhi chali, aur jisne khwaab dekhna kabhi nahi chhoda.
Humari kahani ka ek bahut khaas hissa hamari stitching bhi hai.
Jab humne bespoke stitching service shuru karne ka socha, toh ek hi naam zehan mein aaya, Master Ji Farook.
Woh sirf ek master ji nahi the. Woh hamare ustad the.
Meri maa, meri family aur hum sab saalon se apne kapde unse silwate aaye the. Unke haath mein ek hunar tha jo aaj kal mushkil se milta hai. Har fitting, har neckline, har sleeve aur har detail mein unki soch nazar aati thi.
Jab maine unhe business join karne ke liye kaha, unhone be jhijhak haan keh di.
Us din se hamari stitching machines lagbhag kabhi nahi ruki.
Aur aapka pyaar bhi nahi.
Ek saal pehle humne unhe kho diya.
Aaj bhi workshop mein unki kami mehsoos hoti hai.
Bahut.
Lekin unka hunar, unki taleem aur unki nazakat har us piece mein zinda hai jo hamare karigar aaj bhi taiyaar karte hain. Unki rehnumai mein seekhe hue haath aaj bhi waise hi mehnat karte hain jaise woh khud dekh rahe hon.
Isi liye jab hum kehte hain ki hum bespoke stitching karte hain, toh yeh sirf ek service nahi hai.
Yeh ek viraasat hai.
Aaj, 2026 mein, Studio Rubaa’i ek naye safar ki shuruaat hai.
Zyada sachha.
Zyada raw.
Zyada mera.
Yahan har collection ke peeche ek ehsaas hai. Har silai ke peeche ek kahani hai. Aur har order ke peeche woh bharosa hai jo aapne saalon se hum par rakha hai.
Agar aap 2018 se humare saath hain, toh shukriya.
Aur agar aap aaj pehli baar yahan aaye hain, toh khush aamdeed.
Yeh sirf meri kahani nahi rahi.
Ab yeh hum sab ki kahani hai.
— Shabnam Khan, Founder of Studio Rubaa'i
